Many times people come to me with a design idea that seems vague. I will ask questions and try to figure out what they want prior to setting of to design. However, often as the design develops, the client gets more specific with what they want. Some of that may have to do with seeing their first ideas in a proof, but most often it is because they finally stopped and really thought about what they want and don’t want. Knowing that information up front helps the designer give the client what they are looking for the first time and makes the design fee cheaper. It’s not to say that ideas can’t be tweaked at the end, but going in the wrong direction to start is not beneficial to anyone.
The information provided by the author is not intended as a substitute for advice from a doctor... or a bus driver... or a mime.