Category: Format

Read It. Spell Check It. Read It Again.

10/1/2013

Often we get projects in here that need to be assembled from several different sources. Whenever possible, we copy and paste the text right from the client’s source material, eliminating the chance of us having a typo. However, copy and paste is only as good as the original. Before you send your text along, make sure you Read It, to make sure it makes sense. Spell Check It, to make sure you don’t have spelling errors. Then, Read It Again, to make sure it is getting your message across.

Using the right information in the first place helps make the whole project go smoother.

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Not All Scanning Is Created Equal

7/27/2013

If you are looking to have something scanned to electronic format, make sure you are getting what you need from the scan. Normal documents can be scanned rapidly without worry of loss of data. Art pieces and magazines should probably be scanned at a higher resolution and on a flatbed scanner. However, that depends upon what you need the electronic version for. An archive for printing on a copier has different scanning needs that an archive for printing or enlarging professionally. Next time you need something scanned, make sure you ask about the scanning system BEFORE you ask about price.

Size Matters! (Photo size that is)

3/7/2011

Recently I had a customer stop by to have a brochure designed. He was really enthused about the project and wanted to show off all of the photos that he had taken of the job sites he worked at. He had done beautiful work, without question, however his photos were taken with his cell phone. His enthusiasm was quickly replaced with frustration when I told him that I couldn’t use the photos in the way he had hoped.

I run into this problem often. People take photos of things with their cell phones or a small pocket camera set at a low resolution. While photos like this are fine for viewing on a computer screen, they are not always suitable to print or print at an enlarged size. One project, the file size/resolution was so small, that full size printing of each photo was only about 1/2 inch tall by 1 inch wide. The photos my recent client brought me could only be printed at about a maximum of 1 1/2 inches wide by 2 inches high. He had hoped that at least one of the photos be printed much larger. Low resolution photos that are printed larger, end up looking blurry.

So remember, size matters. When taking photos for printing or enlarging, it is best to use a high resolution setting on your camera. Photo images can always be made smaller when they are too large, but it is impossible to make images larger when they are too small.

Want Something Graphically Designed? Give it time!

2/25/2011

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Often, I get clients come in that have an idea for a graphic design project and then expect to have it done immediately. While we can usually start on the project immediately, graphic design takes time. The customer and designer must take time to talk through the project and get as many details as possible. What kind of project? What kind of paper? What kind of details are important? The designer will take notes and follow up with e-mails or phone calls for clarification later. Even the most simple design requires time to design it. Depending upon the project, the designer might create a few different designs for the customer to choose from. Once the designer is happy with the way it looks, the customer must then be contacted and have time to decide what they think. Do they like it the way it is? Do they want to change something? Is their idea being conveyed the way they explained? Did the customer forget or change their mind about something? Changes are done by the graphic designer and then re-submitted to the customer for additional review. Once the customer is happy with their project, the design is prepared to go to print. Depending upon the project, the printing process will take a few days to around 1 week. We have had clients come in 1 month prior to wanting a major project completed, and then continued to make changes the day of it needing to go to print! So please, give your project time to be developed, designed and printed. You will be happier with the results and your stress level won’t go through the roof!

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Read It. Spell Check It. Read It Again.

Not All Scanning Is Created Equal

Size Matters! (Photo size that is)

Want Something Graphically Designed? Give it time!

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