Recently I had a customer come in with an order for a sign. There was a color that he wanted on there that could be described as burgundy or rust. He specified “Not too pink.” After trying to figure out the exact color he wanted, he went on line to find a color match. He gave me the number and was “sure” that was the color he wanted. All screens/monitors show colors differently, just go to your local electronics store and look at two televisions side-by-side to see this first hand. I had an actual sample of that color in my hand, and just knew it wasn’t what he wanted. Before I went to print, I had him come in and look at the actual sample. Sure enough, the color he thought looked “perfect” on his computer screen, was too pink in real life. He chose a different color and was glad I insisted on him checking out the color sample in person. The customer was happy with the color on the final product, and that makes me happy.
The information provided by the author is not intended as a substitute for advice from a doctor... or a bus driver... or a mime.